Published:
February 02 2010, 02:48 PM
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by
Steve Romero
How are your business partner relationships? Are they working for you? Are you doing all you can so they do work for you? In other words, are you governing your business partner relationships?
First, the term "business partner" can mean many things. I am referring to external or extended business relationships. These are the folks with whom you partner to enhance revenues through licensing and/or distribution agreements, supplement internal resources or provide capability outside of your core competencies.
I list "Outsourcing Services" as an essential Governance process. This process:
- Facilitates the decision that services are better provided externally
- Oversees Vendor and contract management
- Enables fact-based price comparisons
- Sets clear expectations for provider performance
- Ensures architectural fit
These processes are necessary to ensure an enterprise gets its monies-worth from these partnerships. In addition to managing this economic risk, the services listed above help you to ensure your partners do not damage your good name and reputation. Governance of your business partners is just as critical as governing your own organization (if not more so).
I suggest there enterprises need to do more to realize maximum value from your business partne relationships. I want to supplement good governance with practices and behaviors that establish empathy and trust between both parties. I was exposed to this idea while working at one of my former companies and again during my recent visit to Prague.
In a previous position, I worked for a CIO who believed in establishing what he called "Social Contracts" with our business partners. These contracts had no legal standing whatsoever and were never intended to replace those that did. Instead, the agreements were meant to establish a mutual understanding and appreciation of each party's vision and mission with the hope of fostering a relationship of trust and shared interest.
I was reminded of this approach when I visited Prague last week. Eastern Europe has a wealth of emerging markets. Numerous businesses have established a presence in many of these countries. Given the infancy of many of these markets, many companies rely on partnering with other businesses to establish their presence. This creates a plethora of global market challenges and increases the need to thoughtfully address the care-and-feeding of these relationships.
I spent the morning delivering my PPM presentation to some customers and prospects. I then delivered the same presentation to a group of Partners in the afternoon which was followed by an evening of dining and continued knowledge-sharing. The goal of my visit was to increase their understanding of governance and PPM while introducing them to my role and opening the door for continued interaction and assistance. I spent an amazing evening with Partners from Prague, Budapest, Zagreb, Warsaw, Istanbul, Bratislava and Bucharest. We had a wonderful time and learned a lot from each other. It was a great experience and I am certain our very personal time together has set the stage to do great things jointly in the future.
After a fantastic dinner and some local beverages, one of my fellow employees from Budapest told this joke that I believe captures the spirit of this post:
It was a bitter winter, even by Siberia standards. A pack of wolves was near death due to starvation, with only a few able to muster the strength to hunt. As they wandered the frozen wasteland, they came upon a single emaciated rabbit. Before they could attack, the rabbit screamed, "Wait! I can help you!" The wolves paused and the rabbit explained, "I am but one scrawny, starving rabbit. Eating me won't save even one of you, let alone your whole pack. But if you spare me, I can tell you where a heard of deer are hiding. You can eat enough to survive this brutal winter."
With no discussion, the wolves agreed and the rabbit quickly described the location of the herd. As soon as he finished the wolves pounced on the helpless bunny and devoured him. After all, they were wolves.
The wolves then followed the rabbit's directions and indeed came upon the hidden herd. They attacked and were able to kill and eat their fill. After they finished gorging themselves, one wolf paused to reflect on their broken promise. "You know," the wolf said, "That rabbit saved our lives. We should go back and pay our respects and give him a proper burial." The rest of the pack agreed, found the few bones left scattered in the snow, and buried them in the frozen tundra.
As they stood over the burial site, one of the wolves suggested that one of them should say some last words. After a period a befuddled silence, one of the wolves offered, "He was a good friend." The others wolves disagreed because they hardly knew the rabbit. Another wolf suggested, "He was a good enemy." The pack did not like this either because after all, the rabbit did save their lives. Finally, one wolf shouted, "I know! He was a good partner."
I will close with the hope that in your business partnerships, you are neither the rabbit nor the wolf.
Steve Romero, IT Governance Evangelist
By: Steve Romero
Steve Romero is the IT Governance Evangelist at CA, Inc. In this capacity, Romero acts as a strong advocate for the customer, speaking around the world to users, prospective customers, industry organizations and IT luminaries to identify and communicate IT governance best practices. His mission is to...
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