Blogs

Projects-to-Products: The State of PMO Branding

By Brian Nathanson posted yesterday
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Following on my last post about brands and brand management, I thought it might be an interesting exercise to look at the state of PMO branding in many organizations. By this, I mean the overall reputation that PMOs have or perception of them across firms. *Fair warning: Some of these numbers may be troubling if you're a PMO fan.* According to statistics from industry research firms (such as Gartner and PMI), here is what we know: 68% of organizations have a PMO, down from 80% 3 years ago Only 49% of organizations with a PMO say that it is an enterprisewide PMO 60% of organizations with an enterprisewide PMO say it is focused on business strategy Only ...
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Projects-to-Products: Brand Management

By Brian Nathanson posted yesterday
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I would be remiss if I did not include at least some discussion of brands in a conversation about product management. For the uninitiated, a brand has been traditionally defined as a particular product that is manufactured by a particular company. McDonald's is a specific brand of fast food; Starbucks is a specific brand of coffee. In recent years, however, the concept of branding has been expanded to encompass any " particular identity or image regarded as an asset." By this definition, the term brand essentially serves as a substitute for a person's or organization's reputation -- and marketing folks have tried to find various ways to cultivate or build ...
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PSM Updates for Identity Suite - SAP S4 HANA as a managed Identity Manager and Identity Governance endpoint

By Itamar Budin posted 3 days ago
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Hi In our continues effort to allow our customers to be able to use our products on the latest platforms, we are pleased to announce to we are now supporting SAP S/4 HANA as a Identity Manager and Identity Governance connector. Notes: That this certification is only relevant for customers who are running versions 14.2 and 14.3 of our solutions. Covers AS ABAP type servers In the Identity Manager User Console, the SAP NetWeaver (R/3) endpoint type represents the SAP HANA(S/4) endpoint. Platform support matrix link: Identity Manager 14.3:  http://techdocs.broadcom.com/content/broadcom/techdocs/us/en/ca-enterprise-software/layer7-identity-and-access-management/identity-manager/14-3/platform-support-matrix/connectors-and-endpoint-types.html ...
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RE:Frame Podcast Episode 2: Machine Learning

By Lenn Thompson posted 3 days ago
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Featuring: Dave Helsley: Distinguished Software Engineer at Broadcom In this episode of RE:Frame we hear about how Machine Learning is changing the way we manage mainframes, including: What is zCX and how exciting is it? https://www.ibm.com/support/z-content-solutions/container-extensions/ What is ‘machine exhaust’? What can we learn from harvesting SMF data? What is ‘machine learning’ and what is today’s reality (vs. fiction)? How does it happen in a mainframe environment? Where are we at in this journey - are we ready for it? What kind of skills are needed to make it happen? https://patents.google.com/?inventor=David+Helsley ...
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BETA invetation for the new CABI (Jasper) Report server 7.1.1

By Itamar Budin posted 4 days ago
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  Hi We are proud to announce that we are now accepting users to our Layer7 Identity Suite CABI 7.1.1 program for customers who are running our solutions (Identity Manager and Identity Governance) on versions 14.2 and 14.3. This BETA will allow you to install and configure this new versions of CABI 7.1.1 on your system and then connect your existing IM/IG 14.2/14.3 solution to it. How to join? Please click on the following URL to automatic register to our validation site: https://validate.broadcom.com/key/IdentitySuiteCABI711BETA   Why this program is being hosted on validate.broadcom.com? Hosting this validation on ...
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BETA invetation for the new CABI (Jasper) Report server 7.1.1

By Itamar Budin posted 4 days ago
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Hi We are proud to announce that we are now accepting users to our Layer7 Identity Suite CABI 7.1.1 program for customers who are running our solutions (Identity Manager and Identity Governance) on versions 14.2 and 14.3. This BETA will allow you to install and configure this new versions of CABI 7.1.1 on your system and then connect your existing IM/IG 14.2/14.3 solution to it. How to join? Please click on the following URL to automatic register to our validation site: https://validate.broadcom.com/key/IdentitySuiteCABI711BETA   Why this program is being hosted on validate.broadcom.com? Hosting this validation on this ...
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Introducing the Next Generation of Layer7 API Management

By Bill Oakes posted 10 days ago
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In Q4, Broadcom will roll out the next generation of two of the key components of the award winning Layer7 API Management: API Gateway v10, and API Developer Portal v4.4. On Tuesday, December 3rd, at 9am PST, the Layer7 Product Management team is going to tell you all about it!  We'll start with a brief overview of full lifecycle API management and why it's a crucial component of any API strategy, and then introduces the product management team behind the API Gateway and API Developer Portal - when they'll discuss the up-to-date feature set enabling - a modern API Developer Experience, multi-cloud and broad platform support, and operational excellence in achievening ...
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Projects-to-Products: The Buyer's Journey

By Brian Nathanson posted 12 days ago
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Before we move on, there's one more marketing (or sales) model that I think makes sense to consider as a Product Manager. In 1910, John Dewey introduced the concept of the buyer's decision process -- the mental/psychological steps that a person goes through when deciding what products to purchase and use. Over the years, the concept has been popularized under the phrase the "buyer's journey" My favorite version of the buyer's journey is broken into 6 key steps or phases. (Some models have more or less; feel free to let me know if you prefer a different breakout.) Awareness -- Exactly what it sounds like. The buyer becomes aware that a particular product ...
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General availability of the Identity Suite 14.3 CP1 (Cumulative Patch) and Jboss/WildFly Migration utility

By Itamar Budin posted 15 days ago
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Hi All, The Layer7 Identity Suite team are proud to announce the general availability the Identity Suite v 14.3 Cumulative Patch (CP) 1 (Identity Manager,  Identity Portal  and  Identity Governance) and JBoss 7.2 and WildFly 15 Migration Utility.  Notes: The JBoss 7.2 and WildFly 15 migration utility is also available for customers who are running version 14.2 This utility is only for customers who are running a non-vApp (Standalone) solution. A vApp upgrade will be evaluate at a later time. Installer support for JBoss 7.2 and WildFly 15 will be available in our next major release. This release contains around  100 customer ...
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Projects-to-Products: The Innovator's Dilemma

By Brian Nathanson posted 16 days ago
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So if we build on my previous two posts about Crossing the Chasm ( here and here ), you might take away that the vast majority of customers prefer incremental changes that preserve the existing value they have -- adding new value only inasmuch as it remains non-disruptive. This leads me to the second product marketing model that I find valuable: The Innovator's Dilemma by Clayton Christensen. Again, paraphrasing ruthlessly (with apologies to the author), what makes your product successful up until today may doom it in the future because sustaining innovations -- smaller incremental improvements in a previous model -- are almost always overwhelmed eventually ...
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Projects-to-Products: Crossing the Chasm Pt 2

By Brian Nathanson posted 17 days ago
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In my last post , I introduced the concept of Geoffrey Moore's Technology Adoption Life Cycle as outlined in his book Crossing the Chasm . Here I will discuss the actual "chasm" -- and why it is an important concept for technology product managers to understand. Moore's research found that once you get past your Innovators and Early Adopters -- which are about 1/4 to 1/3 of all potential customers combined -- there is a significant drop off in adoption rate. Paraphrasing liberally (and if you disagree with my interpretation, please let me know in the comments), the psychological drivers for the Early Majority are significantly different than for Early Adopters ...
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Projects-to-Products: Crossing the Chasm Pt 1

By Brian Nathanson posted 17 days ago
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The first popular product marketing model comes from Crossing the Chasm by Geoffrey Moore. I will be ruthlessly paraphrasing Moore's conclusions here for the sake of time and space, but I highly recommend reading both this work and his follow up, Inside the Tornado , if you want a keen understanding of what causes many startup products to succeed or fail. Luckily, many of you reading this post will not be trying to startup a new business entirely from scratch. Instead, you will be attempting to define or expand a product model within your (large) organization. So why the reference to Crossing the Chasm? Simply put, Moore identified through extensive research ...
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Projects-to-Products: A Clarification about Product Marketing

By Brian Nathanson posted 17 days ago
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Before I jump into the models I promised, I felt like I should quickly clarify something because -- when you bring up the topic of marketing -- many tech people's brains immediately begin thinking of tradeshow booths and cool swag (or similar fun & games as immortalized in this Dilbert comic strip ) rather than the steps in the product management process. Event marketing is the most visible type of marketing, which is also why (I believe) that people in technology most associate marketing with what they see during large events -- colorful booths with demo/discussion stations and giveaways that compete for your attention. This type of marketing works well ...
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Expand Service Virtualization Across the Enterprise

By Jeffrey Hughes posted 19 days ago
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It’s crunch time and you’ve only got a few hours to test a new payment feature added to your massively successful retail web site. Any mistake could be catastrophic for the company’s revenues…and your job. You know you need to test this functionality prior to launch and yet you dread having to build a new virtual service to test this feature. If only someone else had previously created a service to test this functionality. If only there were a catalog to view and select a service from a list of pre-built services. If only there were a central location where services could be uploaded and shared across all our teams! I could review the pre-built services, see ...
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Webcast: From Project to Product (Nov. 21)

By Alf Abuhajleh posted 29 days ago
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RSVP HERE From Projects to Products: A new way to manage business outcomes Under pressure by disruptive competitors and discerning customers, more companies are focused on delivering tangible business outcomes. To effectively manage business outcomes, organizations need to transition from traditional project management to product-based funding and delivery. Indeed, 85% of businesses have already adopted, or plan to adopt, a digital product-centric delivery model, according to Gartner. Join Clarity PPM product manager @Brian Nathanson for a 30-minute primer on Digital Product Management. RSVP HERE   ​
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NetApp Insight 2019

By Naem Saafein posted 11-06-2019
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NetApp Insight 2019 It is time for Insight next week, a key event in sharing experiences, knowledge and ideas with customers and peers on the latest in IT technology. In the Brocade booth, we are looking forward to showcase the latest additions to the Brocade© SAN portfolio and demonstrate how Brocade is enabling customers to realize their digital transformation entering the age of the digital economy. Let me give you a snapshot of the demonstrations to see in booth #312. SANnav Management Portal & Global View SANnav is Brocades next generation management platform designed to empower IT administrators to be more efficient and productive ...
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Technology is Evolving Rapidly; Can You Afford to Get Left Behind?

By Michelle Lemieux-Dimas posted 11-06-2019
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You’re paying a premium for flash; you want to get the full performance out of it. So why are you running it on legacy infrastructure that limits its performance? Technology all around us is evolving at an incredible rate. How do we possibly keep up? Remember when the first smartphone came out with only 16 GB and a 2-megapixel camera? They were built with little storage because who would need more storage when you just used it for internet, texting and phone calls. But innovation has demanded more and more from smartphones. We are constantly wanting more storage, memory and even a better camera to take advantage of the never-ending apps, games, streaming, incredible ...
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OpenID Connect Flow: Have you made the right choice of flow for your application?

By Madhusudhan Yoganath posted 11-06-2019
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As more and more digital business initiatives emerge, which require applications and data to be accessed by those outside the corporate perimeter, the adoption of federation technologies has risen dramatically. Among these technologies, OpenID Connect is starting to take more relevance as a modern framework of flows, which enables clients of all types, including Web-based, mobile, and JavaScript clients, to request and receive information about authenticated sessions and end-users. If you are not familiar with OpenID Connect, it is an identity standard built on top of OAuth 2.0 protocol. It allows applications to verify the identity of the end-user based ...
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RE:Frame Podcast Episode 1: The People Factor

By Lenn Thompson posted 11-06-2019
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Show Notes for Episode 1: The People Factor Featuring: George DeCandio, Mainframe CTO and Distinguished Engineer, Broadcom. And on this episode of RE:Frame we talk about people – the kind of people we’re seeing choosing a career in the mainframe, and what they’re doing. Who is being brought into Broadcom’s ASE program? Meet Michelle - https://www.youtube.com/watch?v=7uSG3oi4Dz0   What does it take to become a Distinguished Engineer, and what career options does it provide? How are new development environments and innovations changing the ways we work on the mainframe? What role does open source software and tools ...
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2020 Product Roadmap Webcast Schedule

By Lenn Thompson posted 11-04-2019
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By attending one of our product roadmap webcasts, you can get a clear view of what’s coming down the road for the CA product(s) you use every day, including details on upcoming product functionality, features, and architectural enhancements. Our 2020 schedule has now been released. You can view it here:  https://learn.broadcom.com/broadcom-mainframe-product-roadmap-series I will also be adding the second half of the year sessions in each of the appropriate product communities in the coming weeks.   NOTE: Roadmap session registrations are open to customers only. If you do not receive a registration confirmation email within 24 hours, please check your ...
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