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Kobi Korsah's Blog Moving to Service Assurance Daily Web Site...

Published: December 06 2010, 09:50 AM | no comments
by Kobi Korsah

Application performance management (APM) remains a challenging discipline for IT organizations everywhere. Capturing and measuring the performance of business-critical applications across sophisticated, heterogeneous environments requires multiple perspectives including the end-user experience -- or in simpler terms,  customer satisfaction with IT services. For that reason, APM continues to be a critical component of a broader Service Assurance strategy in which IT organizations gain visibility into the complete lifecycle of IT services.  

 

That’s why beginning this week (6 December) Kobi Korsah’s blog “CA Technologies on Application Performance Management” will be available on the Service Assurance Daily Web site at www.serviceassurance.com. Coupling his insights on APM with the latest Service Assurance industry and technology news will enable blog readers, industry watchers and customers to better understand how the APM and Service Assurance technologies work in concert to help IT organizations deliver optimized services, keeping end users and customers happy.

 

Find Kobi’s most recent and future blog posts here. http://www.serviceassurancedaily.com/   

 

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By: Kobi Korsah
Kobi Korsah has an extensive background in the enterprise software industry. His recent experience is in marketing enterprise IT management solutions. As CA Technologies EMEA product marketing lead for business service assurance he speaks on the company’s behalf about customer experience management,...
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Today UK consumers spend £500m online!

Published: December 06 2010, 09:22 AM | no comments
by Kobi Korsah

Happy December everyone! For sellers of all kinds of stuff all over the world today is a really big day. In the UK Monday 7th December 2009 is the busiest previous online shopping day ever recorded – as predicted by the Interactive Media in Retail Group (IMRG) shoppers spent over £350m on the day. Today IMRG estimates that by midnight online sales in the UK will have topped £500M in just 24hrs! That represents a staggering 30% jump. Go mummy! Go daddy!

 

Happy selling to all you purveyors of fine festive fare and ware out there. However you might want to take a moment at the end of the day to reflect on the other 364 days of your business year. It seems like yesterday that I was sounding off about customers being for life and not just for Christmas. Call me Ebenezer but the fact is the frenzy will tail-off in a few hours and as with many a fling you may be left wondering what it all meant. Where did all the love go? So again I say hear ye… hear ye… a customer is for life not just for Christmas. So tonight after a little celebration you may want to reflect on how the quality of your services during the preceding 364 days could have got them really feeling loved. But don’t dwell on what might have been. Resolve to keep them coming back for more in the next 364. Here’s a little something to you to help with that…

 

In 2009 a CA technologies sponsored study interviewed 2,500 consumers who had made an online purchase in the preceding two months here’s a quick replay of a couple of highlights. Over 30% of all respondents said they had problems trying to make online purchases. 82% of those who experienced problems DID NOT REPORT THEM, 64% found an alternative or abandoned transactions within 20Secs, and 85% found slowly loading pages most frustrating. This year the results of another CA Technologies sponsored study recently published charts the views of 400 business & IT leaders which clearly indicate business anxiety about the ill effects of poorly performing services. When asked if they were confident about their organisations’ ability to meet customer service performance expectations over 80% of respondents were uncertain of that ability. We also discovered that although concerned many IT leaders are unsure about how to ease this anxiety. Read the full results of the study and discover:

 

  • All our key findings and compelling insights
  • What keeps your peers awake about assuring service performance
  • What it is about service quality that needs attention and why
  • Where others are with transformational technologies like cloud
Here’s to a great festive season and more days like today!
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By: Kobi Korsah
Kobi Korsah has an extensive background in the enterprise software industry. His recent experience is in marketing enterprise IT management solutions. As CA Technologies EMEA product marketing lead for business service assurance he speaks on the company’s behalf about customer experience management,...
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Delivering positive business outcomes through optimal customer experiences

Published: November 18 2010, 03:08 AM | no comments
by Kobi Korsah

Hello again.

  

For my next trick how about a bit of shameless self promotion. I've been discussing our latest report at the Gartner Expo in Cannes. The report is on the attitudes of 400 IT and business leaders towards their ability to deliver optimal customer experiences.

Here's a recap of some of the top-line statistics:

  • 80% are very anxious about the ability to continue to meet end users expectations of their business services
  • 67% of business leaders think it is extremely important to be able to monitor end user experience consistently and on a constant basis
  • 45% of IT leaders feel that it's increasingly difficult to be able to achieve this

Watch my video below and find the full report here: http://ow.ly/372g5

I’ve also blogged about it in more detail here: http://bit.ly/cYPwJ0

 

 

 

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By: Kobi Korsah
Kobi Korsah has an extensive background in the enterprise software industry. His recent experience is in marketing enterprise IT management solutions. As CA Technologies EMEA product marketing lead for business service assurance he speaks on the company’s behalf about customer experience management,...
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Independent study reveals 80% of business leaders suffer acute Service Anxiety

Published: November 08 2010, 01:02 PM | no comments
by Kobi Korsah

This is a silent pandemic. In truth both business and IT leaders have little faith in the quality of their online customer-facing service performance. The results of an independent study, visit http://ow.ly/372g5, clearly indicate business anxiety about the ill effects of poorly performing customer facing services. The findings also show most IT leaders are concerned; but many of them are unsure about how to ease this anxiety. Eighteen months ago CA Technologies embarked upon a unique multi-part research project to understand the magnitude of the problem from both customer and business perspectives; and the urgency associated with solving it. We charted empirical evidence about the effects of web stress on consumers and businesses and explored why it has not been addressed despite clear impact on business outcomes. This most recent study has been carefully crafted to chart the views of 400 business & IT leaders across 14 European countries on satisfying customers, the performance of the complex IT needed to do so; and the impact that both have on business success.

How confident are you that your current online customer-facing service performance meets user expectations?

 

Only 14 percent of respondents were ‘very confident' their online services would meet user expectations, an overwhelming 83 percent were either ‘not very confident' or ‘somewhat confident'.

Your Goal: Assuring Business Outcomes through Optimal Service Experiences

We were quite surprised to find that some IT decision makers don't yet fully appreciate the magnitude of the problem or urgency associated with it; despite the fact that current systems do not adequately establish the cost to the organisation when services perform poorly.

 Do you believe your current systems allow you to establish the true cost when user-facing web applications perform poorly?

 

54% of organisations do not believe current systems allow them to establish true cost

Candidly, the enlightened question to ask about those rare and challenging IT incidents which have the potential to damage business is -  when; not if? The other important question is - what can be done to ensure these occurrences are few and far between, and that when they do happen you have a swift and comfortable landing and learn from the experience?

We also discovered that:

  • 68% of organisations have not yet adopted a service assurance solution to link real end-user experience, transactions and applications with the underlying systems and network infrastructure supporting them.
  • Although 67% of BUSINESS leaders believe monitoring end user satisfaction is more important than ever before; 45% of IT leaders say this is getting tougher as service delivery gets more complex

These insights and many more in the full report provide yet another wake-up call to all business. I would urge you to peruse the compelling results and stark insights by visiting our microsite for the report and more at http://ow.ly/372g5 . Once you have you will be in a very good position to objectively evaluate your organisations appreciation of the magnitude of the problem, gauge the urgency attached to it, audit readiness to tackle it and address any gaps.

Relax, at least now you know you are not alone. The really good news is it doesn't have to be that way.

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By: Kobi Korsah
Kobi Korsah has an extensive background in the enterprise software industry. His recent experience is in marketing enterprise IT management solutions. As CA Technologies EMEA product marketing lead for business service assurance he speaks on the company’s behalf about customer experience management,...
Read More..

The Case for Retail Banking Service Risk-Radar (part 3)

Published: October 29 2010, 11:09 AM | no comments
by Kobi Korsah

The size of the challenge

As more sophisticated services (and revenue) increasingly rely on ever more complex service delivery models, any slow downs, incidents or critical situations, or outages become potentially more damaging to the business. In fact the success of every transaction hinges on multiple interdependencies, so whilst conducting simple account queries customers unwittingly travelled through complex models built on a growing maze of interlocking applications, repositories, physical and virtual servers and networks. A single problem in an individual application could create a cascading effect of slowdowns, failures, customer dissatisfaction and loss of revenue. With real end users executing real transactions around the clock and globe, unexpected load patterns were emerging. A more sophisticated form of component-risk dashboard was essential. "How can you possibly eliminate application and infrastructure risks to consistently deliver flawless experiences across multiple channels - without real-time full service-risk intelligence?

What's the first step?

To safeguard your business you must adopt a comprehensive Service Assurance methodology which seamlessly links end-user experience, transactions and services with the underlying systems and network infrastructure supporting them. This requires fully integrated monitoring, analysis and reporting to provide visibility into how well networks, servers and databases are supporting application and service delivery. Whatever path you adopt it should have the flexibility to incorporate performance metrics from myriad domains across mainframe, physical, virtual and cloud. Crucially, it must aggregate and correlate metrics to deliver intelligence about complete services in a business context; so you can prioritize threat elimination according to potential business impact.

 

For this bank the prime driver for investing in a service performance management solution came at the beginning of 2006. The catalyst was a major push to improve the stability of all its systems, aimed at reducing the number of category one or two incidents. These are the highest grades of business issue, which involve users being affected by a slow or failing system or process. Indeed slow response times and service timeouts were affecting key Branch and Business Internet Banking applications. It quickly became clear that they key to success would be to implement a proactive full service monitoring system which would alert the team to any impending incident and/or that had occurred. The organization needed to find a solution that sat on top of its existing systems and monitored them, across multiple environments such as Websphere, Java and Unix, and allowed it to intervene early to stop a severity one or two incident occurring.

The Solution

After detailed analysis and due diligence the bank chose CA Technologies solution. Within three months a new monitoring infrastructure was designed to improve service visibility - complementing standard dashboards, alerts and reports for applications and infrastructure with a set of custom dashboards. The solution was installed and deployed across branch applications. The resulting service risk-radar has become the de facto service assurance method within the bank, enabling staff to communicate performance, stability and error conditions from a full service perspective. For example it enabled IT to uncover hard-to-find memory leaks in Java applications - a major obstacle to achieving high levels of application availability. The solution also allows application support staff to diagnose the cause of errors that prevent end users from completing web transactions. These kinds of application availability issues typically result in error messages to the user such as ‘404 Not Found', but fail to give staff enough information to get to the root of the problem. The solution implemented gives information on this in real time. "As soon as we deployed we were able to identify the root-cause of problems we couldn't before. A specific example was when our business Internet banking application had a threading problem with one of the application objects. We would not have been able to pinpoint this without our new risk-radar."

 

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By: Kobi Korsah
Kobi Korsah has an extensive background in the enterprise software industry. His recent experience is in marketing enterprise IT management solutions. As CA Technologies EMEA product marketing lead for business service assurance he speaks on the company’s behalf about customer experience management,...
Read More..

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