Published:
November 08 2010, 01:02 PM
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by
Kobi Korsah
This is a silent pandemic. In truth both business and IT leaders have little faith in the quality of their online customer-facing service performance. The results of an independent study, visit http://ow.ly/372g5, clearly indicate business anxiety about the ill effects of poorly performing customer facing services. The findings also show most IT leaders are concerned; but many of them are unsure about how to ease this anxiety. Eighteen months ago CA Technologies embarked upon a unique multi-part research project to understand the magnitude of the problem from both customer and business perspectives; and the urgency associated with solving it. We charted empirical evidence about the effects of web stress on consumers and businesses and explored why it has not been addressed despite clear impact on business outcomes. This most recent study has been carefully crafted to chart the views of 400 business & IT leaders across 14 European countries on satisfying customers, the performance of the complex IT needed to do so; and the impact that both have on business success.
How confident are you that your current online customer-facing service performance meets user expectations?

Only 14 percent of respondents were ‘very confident' their online services would meet user expectations, an overwhelming 83 percent were either ‘not very confident' or ‘somewhat confident'.
Your Goal: Assuring Business Outcomes through Optimal Service Experiences
We were quite surprised to find that some IT decision makers don't yet fully appreciate the magnitude of the problem or urgency associated with it; despite the fact that current systems do not adequately establish the cost to the organisation when services perform poorly.
Do you believe your current systems allow you to establish the true cost when user-facing web applications perform poorly?

54% of organisations do not believe current systems allow them to establish true cost
Candidly, the enlightened question to ask about those rare and challenging IT incidents which have the potential to damage business is - when; not if? The other important question is - what can be done to ensure these occurrences are few and far between, and that when they do happen you have a swift and comfortable landing and learn from the experience?
We also discovered that:
- 68% of organisations have not yet adopted a service assurance solution to link real end-user experience, transactions and applications with the underlying systems and network infrastructure supporting them.
- Although 67% of BUSINESS leaders believe monitoring end user satisfaction is more important than ever before; 45% of IT leaders say this is getting tougher as service delivery gets more complex
These insights and many more in the full report provide yet another wake-up call to all business. I would urge you to peruse the compelling results and stark insights by visiting our microsite for the report and more at http://ow.ly/372g5 . Once you have you will be in a very good position to objectively evaluate your organisations appreciation of the magnitude of the problem, gauge the urgency attached to it, audit readiness to tackle it and address any gaps.
Relax, at least now you know you are not alone. The really good news is it doesn't have to be that way.
By: Kobi Korsah
Kobi Korsah has an extensive background in the enterprise software industry. His recent experience is in marketing enterprise IT management solutions. As CA Technologies EMEA product marketing lead for business service assurance he speaks on the company’s behalf about customer experience management,...
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