Sonny Masero recently joined CA as a VP to drive the ecoSoftware business in EMEA. He came from the climate change and sustainability specialist Camco, where he was UK Managing Director. He has worked in the environmental market in Europe for the last 13 years and is known for his expertise of sustainable business and sustainable project development, with specific knowledge of greenhouse gas emissions assessment, carbon management and sustainability management. Recently Sonny has advised companies like SAB Miller, Invensys Rail and Crest Nicholson.
Sonny trained in engineering and business at City University in London, and has a Masters in Sustainable Development through the Forum for the Future Scholarship Programme. He is a Fellow of the Royal Society of Arts, Manufacture & Commerce (RSA). Within the sustainability industry he sits on the Brand Emissions Advisory Panel, the Sustain' Editorial Board and will shortly be starting a column in Sustainable Business (SB) magazine on the diffusion of sustainable innovation. Sonny is also a Director of not-for-profit organization, Dynamic Demand, which has been promoting smart grid frequency control demand management in the UK for the past few years. For more information see his LinkedIn profile - http://uk.linkedin.com/in/sonnymasero.