Bill Talbot is a Product Marketing Manager for Automation solutions at CA Technologies. He has over 15 years of B-to-B marketing, sales and alliance development experience. Prior to CA Technologies, Bill founded and ran VIA Consulting, a marketing services firm that helped high tech businesses transition from being product-centric to customer-focused. He also has held senior marketing and business development roles at Uplogix, GoldenGate Software (Oracle) and BMC Software. Bill earned a B.A. from Boston University, and an M.B.A. with a focus on high tech marketing from The University of Texas at Austin. In his spare time Talbot enjoys being outdoors, live music and chasing around his two red-headed, rambunctious boys. Follow Bill on Twitter: @btalbotjr