Published:
December 09 2010, 01:29 PM
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1 Comment(s)
by
Steve Romero
In my last post I discussed the agility aspect of IT agility and innovation. As promised, this post is devoted to IT innovation. And just as there were two types of IT agility (IT's ability to move with quick easy grace and IT's ability to enable the business to move with quick easy grace), there are two types of IT innovation:
- Introducing something new in IT
- Introducing something new in the business
IT and innovation have gone hand-in-hand since the first mechanical relay closed to change that binary zero to a one. Innovation was a hallmark of IT long before my first job as a data-processing technician more than 30 years ago. What appears to be new is the need for IT to enable business innovation. I have lost count of the number of the experts and pundits who are forecasting the demise of every CIO who doesn't "step up" and contribute to if not drive business innovation.
I said, "appears to be new" because this oft labeled "future state of IT" is being characterized as a shift. The calls are for IT to "change" from antiquated "business-enabler" to revolutionary "business innovator." This aggravates me to no end. What has IT been doing for the past 40 years if not continually innovating the business it supports?
I think the answer to that question lies in the wide-spread perception of IT being separate from the business. I believe this "us-and-them" mentality, which has been epidemic on both sides of the fence for years, prevents us from realizing that every innovation inside of IT is by definition an innovation inside of the business that reluctantly pays its bills.
I've dedicated numerous posts to IT Governance enabled IT-business alignment so I have no intention of going down that rabbit hole here. I have lamented it more than enough so I will choose to go with the flow and focus on solving this teeth-gnashing problem.
Let's start with one of the best illustrations of this "future state" by looking at this quote from the CIO Executive Council's December 2010 "Future State of the CIO" study:
"The Future-State CIO® will not only be accountable for IT function success and business process transformation, but will adopt a more company-external focus and concentrate the majority of his/her time on using information to drive innovation and strategic advantage in pursuit of business goals."
That sounds like a good idea to me. (See, I'm going with the flow.) So what's in the way of such a great idea? Try these obstacles on for size:
- The greatest benefit of IT is in its potential to enable business innovation, but the majority of businesses do not look to IT for its innovative value.
- Anyone can innovate but few people are empowered to be innovative. (No formal mechanisms to foster and develop ideas.)
- Innovation offers incredible promise and potential but most organizational cultures are risk averse and/or afraid of failure.
In regard to the first obstacle, consider the following:
- "IT's contribution to efficiency is deemed more important than its innovative value." According to the ITGI 2008 Survey of 255 Non-IT Executives
- Only 25% of respondents said the CIO's primary role in innovation is to drive new business value. Only 55% viewed the lead IT executive as both a business and IT leader. According to the Diamond Consulting 2010 Survey of 724 senior business and IT Executives
- 42% of IT orgs said that they reported to the CFO, and 53% of CFOs said that they would like to move to this reporting arrangement. According to the 2010 Gartner/FERF Technology Study
If IT is to have any chance of participating in or driving business innovation, doesn't the business first need to view IT as a source of business innovation? (I threw that third bullet in because I don't think CIOs are sent to report to the CFO so they can drive business innovation. They're sent to the CFO so they can have the cost pummeled out of them.)
So while IT is waiting for all of those business leaders to read the articles on the "IT organizations of the future," IT can prepare itself for the day the business actually looks to IT to help drive business innovation. Here are three things I suggest:
- Understand the business
- "what" (products, technologies and services created)
- "who" (customer segments and needs served)
- "how" (operating processes and capabilities employed)
- "where" (the channels used to go to market
- Understand innovation - to empower everyone in the organization to innovate
- Innovation is a process that must be fostered and managed
- Innovation is the competency to combine market-winning ideas with capabilities wherever they exist
- Understand IT Innovation: creating business value by doing something new with IT
- Technology infrastructure improvements
- Business process improvements
- New products, services, channels
That last sub-bullet is the jackpot of IT-driven business innovation. But if IT is to have any chance of driving new products, services, and channels it needs to master the very first bullet - understand the business.
There are tons of great articles on innovation. One of my favorite came out of the Kellogg School of Management at Northwestern University. It was written by Professor Mohanbir Sawhney and Professor Robert C. Wolcott of the Kellogg Innovation Network. It is called, "The Seven Myths of innovation" and it was published in the Financial Times - "Mastering Innovation" August 2004. Don't be dissuaded by the date, it is a timeless piece of work. It is a quick-read to help you understand innovation and take the first steps to empower your organization to be innovative. I especially love the discussion of homes, processes, and mechanisms to enable innovation. It's in the public domain but let me know if you have trouble finding it.
In regard to the third obstacle I listed above, the professors talk about the problem of culture-based-failure-aversion in their article. I have also broached the subject on numerous occasions and I have included a link to a post I dedicated entirely to the subject:
http://community.ca.com/blogs/theitgovernanceevangelist/archive/2010/10/07/learn-from-failure.aspx
As if the subject of IT-driven Business Innovation wasn't complicated enough, I'll leave you with this chicken-and-egg dilemma:
- IT & business innovation collaboration actually fosters greater understanding of the business in IT and greater appreciation of IT's role in business innovation.
Now we just need the business to enable IT to enable business innovation so they can have an appreciation of IT's role in business innovation which would have placed IT in a position to enable business innovation in the first place.
Can you hear my teeth gnashing? Oops! Go with the flow...go with the flow...
Steve Romero, IT Governance Evangelist