Published:
October 28 2009, 08:17 PM
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4 Comment(s)
by
Steve Romero
Is your IT Organization aligned with the Business? IT-Business Alignment is the first and foremost f the five principles of IT Governance. The remaining principles: Value Delivery, Risk Management, Resource Management, and Performance Management are impossible to realize if IT is not aligned with the business. Despite this absolute prerequisite to the success of any IT organization, the term "IT-Business Alignment" is often ridiculed if not dismissed outright. I keep hearing it is so "last year."
A number of pundits whom I respect suggest the phrase "IT-Business Alignment" should be banished from our lexicon. They contend the term is meaningless, pointing out that talking about "aligning" IT with the business implies they are separate enterprises.
It might "imply" this, but only when people don't understand the spirit of the term. Yes, all IT organizations are part of the overall enterprise, but few of them are purposely designed and optimized (through business-driven reason and rationale) in their construct (IT Archetype) to serve the Enterprises in which they are contained. I say consciously because many IT organizations are the correct construct, but appropriate expectations are not established and managed because the business did not drive or at least participate in the establishment of that construct. And though the IT Archetype is likely correct (what I call "archetype by accident") the decision-making (governance) and associated processes are seldom designed and optimized for the enterprise strategies they are intended to support.
I think the lack of IT-Business Alignment is epidemic. I refuse to stop focusing on the need to address this pervasive problem simply because many people can find fault in the literal interpretation of the words being used. Many propose we use different terminology. Earlier this year, I participated in a blog-inspired conversation calling for IT-Business "Integration." I recently heard the suggestion that IT-Business Alignment should be replaced by "Business-IT Fusion." To either my response is the same, "YES!" (Though I think I am being generous in accepting the fusion term. Fusing many IT organizations in their current construct is the LAST thing I want to do because so many of these existing constructs are not "aligned with the biz.")
I have also encountered the argument that in most organizations today, IT is the business. This is based on the fact that IT is the way most businesses interact with suppliers, partners, and customers. I agree that IT is the way most businesses interact with suppliers, partners and customers, but that does necessarily mean that IT is the business. I use Forrester's 3-tiered IT Archetype model to make this point. (I should mention that the 3-tiered Forrester Model is not necessarily my favorite. I like the 5-tiered models because I can be more granular and precise as to the appropriate IT archetype to serve a specific enterprise. I use the Forrester model because it provides a simple example to expose folks to the idea of IT archetypes.)
Forrester contends there are 3 IT Archetypes:
- Solid Utility - IT organizations expected to provide cost-effective, dial-tone reliability with transparent, constantly declining costs.
- Trusted Supplier - IT organizations expected to deliver application projects on time and on budget, based on operating units' requirements and priorities - plus, being a Solid Utility
- Partner Player - IT organizations expected to create unique and competitive solutions with customers, suppliers, and internal users - plus, being a Trusted Supplier.
I propose it is possible to interact with suppliers, partners and customers with commoditized infrastructure applications - focusing solely on speed, availability, accuracy, integrity and low-cost (Solid Utility). Forrester completed a study late last year showing North American and European enterprises fell equally into each of their 3 IT Archetypes. Using the Forrester model, the organizations where "IT is the business" require the "Partner Player" archetype. Their research showed 1 out of 3 organizations fell in this category - not "most."
Even though the term is getting old, I will continue to be a passionate advocate of IT-Business Alignment. So how do you align IT with the Business? My answer to this will always be the same, IT Governance. This is because sound IT Governance provides a systematic approach to ensure IT is aligned with the business, in addition to delivering appropriate value, managing risk, managing resources and managing performance. IT Governance provides the framework for organizations to:
- Define the appropriate IT Principles and choose the correct IT Archetype
- Define, establish and manage the appropriate IT Architecture
- Define and manage the appropriate IT Infrastructure strategies
- Understand and respond to Business application needs
- Choose and prioritize IT Investments and ensure the realization of value
From an IT Governance perspective, there are two dimensions to ensuring the above decisions align IT with the business:
- IT must support the Enterprise Strategy - this includes positioning IT to support future Enterprise Strategy
- IT Operations must be aligned with Enterprise Operations
Though they sound simple enough, these two IT-Business Alignment goals require sophisticated governance constructs and supporting processes. (Join our PPM Community at http://successfulppm.ning.com/ to access a recorded webcast of an abbreviated version of my IT Governance Presentation.) The effectiveness of these governance mechanisms to align IT with the business is determined by IT's ability to meet the following "easier said than done" objectives:
- Establishing a direct correlation between Business Strategy and IT Strategy
- Balancing IT investments between systems that support the enterprise as is, and transform the enterprise to create an infrastructure that enables the business to grow
- IT investments add appropriate value to Enterprise products and services
- IT investments improve customer satisfaction and customer retention
- IT assists in competitive positioning
- IT increases managerial effectiveness
- IT contains costs and improves administrative efficiency
Of all the bullets listed above, the last in the list is the only one I see consistently targeted and measured by IT organizations. Most IT organizations insist it is very difficult if not impossible to measure its ability to meet the other objectives.
I agree. The only time it is easy to prove these objectives are being met, is when IT is aligned with the Business.
Steve Romero, IT Governance Evangelist
By: Steve Romero
Steve Romero is the IT Governance Evangelist at CA Technologies, Inc. His mission is to help enterprises realize the full potential of their IT investments for strategic and competitive advantage. In this capacity, he acts as a strong advocate for the customer, speaking around the world to users, prospective...
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