Update: A Statement From Facebook
Published:
November 30 2007, 11:14 PM
by
Stefan Berteau
Following the publication of the last two blogs about Facebook's Beacon program and the data we observed being sent to facebook.com, we have received the following statement from Facebook corporate communications, which addresses the use of the data:
"When a Facebook user takes a Beacon-enabled action on a participating site, information is sent to Facebook in order for Facebook to operate Beacon technologically. If a Facebook user clicks "No, thanks" on the partner site notification, Facebook does not use the data and deletes it from its servers. Separately, before Facebook can determine whether the user is logged in, some data may be transferred from the participating site to Facebook. In those cases, Facebook does not associate the information with any individual user account, and deletes the data as well."