Published:
January 14 2011, 04:04 PM
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by
Robert Stroud
Being back on the road has its advantages and disadvantages! First I got to spend some time with an excellent seafood dinner in San Francisco, a city I love, where they almost cook salmon as well as I do in the dishwasher (click
here for one of my favorite Salmon in the Dishwasher recipes). The disadvantage is the cancellation of my flight home due to a potential snowstorm.
Last week while eating my seafood dinner my phone buzzed. I could see it was the airline and I already suspected that my flight was cancelled, a suspicion that was confirmed moments later with a confirmatory email - thank you! Now this was the day prior to me travelling so I determined to follow-up when back in my hotel that evening. Mistake number 1 by the way, as more convenient flights were already taken. Now imagine my surprise when a survey arrived in my inbox asking me how I felt about my experience when I had not at the time taken my rescheduled flight? In fact I had written to the airline asking them a question and I have the message that tells me my request is important to them and still no reply, 3 days later....
Now I know that I have reinforced in many of my speeches the importance of feedback and the feedback loop, but shouldn't you at least have confirmed the consumer has actually received the service or has the incident resolved? This scenario annoys me almost as much as the automatic closing of incidents if there is no activity or the service desk thinks they have solved the issue so you get a note telling you that your issue is closed and if you disagree, reopen it!
This is not good customer service and in my opinion is all for the statistics! So if you want to play for the statistics you are not focused on customer service excellence and it will be displayed in customer dissatisfaction, or if your customers have a choice they will talk with their feet.
The lesson here is "customer first!" Manage the customer and their perception of your service and you will be delighting customers!
Yes the Service Desk indeed has the capabilities of auto close and auto surveys--just make sure the pre-requisites have taken place.
Now, didn't I have fun replying to that survey questionnaire (I will let you know if I ever get a follow-up from the airline). So my friendly airline customer service, you know who you are - looking forward to a reply sometime...