For example:
Your CIO enters elevator, nods at you, and says “I want 3.”
You draw a deep breath and say: “Yes. Good suggestion. While the Version 2 core books have been condensed into the volumes that make up ITIL V3, Version 3 guidance reflects the continuing maturity of best practices and advocates a different approach to processes. This approach addresses the service lifecycle from capturing service demand through service retirement. Version 3 places increased emphasis on the mutual dependencies of IT and the Business, which ties in nicely with our business service management strategy for aligning IT with business goals. We can implement ITIL V3 as our organizational appetite allows and, because we’re already examining our processes, V3 can only help accelerate our ITIL journey.
Your CIO says: “Impressive. But now can you please press 3?”
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