Published:
November 22 2008, 09:29 AM
|
no comments
by
Sam Somashekar
This year, CA World 2008 had many themes around "Discoverability." One of those is a campaign called "CA Greenability." Greenability is, simply put, a demonstration of our commitment to environmental sustainability. This includes corporate initiatives across our business operations to reduce our impact on the environment and reduce our overall carbon footprint (such as being a signatory of the United Nations Global Compact, a participant in the Carbon Disclosure Project, completing an installation of a "White Roof" on our Islandia, NY headquarters to help reduce the energy used for interior cooling, and our use of technology to accomplish this goal). It also includes the capabilities that we provide through some of our Enterprise IT Management and Business Governance solutions to allow for customers to implement Green initiatives of their own.
As a natural extension to Enterprise IT Management, we are helping customers improve the efficiency of their IT operations through better management. Better management ensures optimal use of IT infrastructure and translates to less energy demand. Through better management of IT hardware assets and optimizing the energy used by those assets, IT can better control power and cooling costs.
As a natural extension to IT and Business Governance, "Green Governance" solutions allow companies to use an effective, systematic approach to environmental sustainability. These solutions incorporate a continuous improvement life-cycle which helps an organization address areas such as:
- Strategy
- Risk Management
- Compliance Management
- Idea Management
- Portfolio Management
- Project Management
- Performance Management and Stakeholder Reporting
At CA World 2008 we demonstrated CA Greenability in a number of ways. We had numerous sessions, some of which were given by our clients and analysts, which talked about how our solutions enable Green IT initiatives as defined by our customers. We gave away organic, reusable grocery bags and organic Green t-shirts, as well as organic coffee and "trees in a bottle" that could be taken home and replanted. We also featured a five minute Greenability video spotlighting what CA does as a company, how we use technology and how our technology can help customers become more "Green." (Look for the video on YouTube shortly.) Data center tours also showcased how we used our solutions to optimize operations.
We also demonstrated new technology around power management, carbon monitoring, and sustainability project management. And, we showed how Green IT initiatives can be achieved through current solutions such as CA Data Center Automation Manager, IT Client Management, IT Asset Management, and Mainframe Output and Enterprise Report Management. Certain employees, including me, wore CA Greenability buttons to allow customers and other employees to seek us out and talk to us about how we can help them "Go Green." I had many positive conversations on this topic with employees, clients, and partners such as APC.
As I walked an analyst around to our Green IT demo stations in the CA World exhibit hall, he was very complimentary on the solutions that we showcased. And, customers joined in lively discussion through a Green IT panel that was held at the IT Management Symposium.
All in all we demonstrated to everyone what CA Greenability is all about at CA World 2008. And, we will continue to demonstrate our capabilities for "Green" solutions throughout the coming months and when we meet again in 2010 at the next CA World at the Los Angeles Convention Center, one of the leading "Green" convention centers in the U.S.
Sam Somashekar, PMC
Advisor, Product Management
sam.somashekar@ca.com
Tags: efficiency, sustainability, mainframe, Green IT, energy, enterprise management, Power management, green, green governance, governance, carbon, environment, CA World 2008, Greenability
By: Sam Somashekar
Sam Somashekar is an advisor of product management at CA, Inc. Sam has over 15 years of experience demonstrating success in enterprise software product management and development, business development, marketing, and market research. He has experience establishing, developing, and inspiring high-performance...
Read More..