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September 2010 - Posts

Six Questions on Cloud Computing Trends with Adam Famularo

Published: September 24 2010, 08:43 AM | no comments
by Christine Needles

Earlier this week, you may have heard about a couple of executive moves here at CA Technologies - CRN reported on the news on Tuesday (check out the full story "CA Shifts Executive Lineup To Push Cloud, Channel Business").  We're excited to have Adam Famularo as the new general manager of our Cloud business, moving over from Recovery Management and Data Modeling, which will now be led by Mike Crest. 

Adam has been working with the Cloud business now for several weeks, and recently we asked him for his take on six top cloud computing trends - which we captured in the video below.  From the video, you'll get a sense of Adam's views on:

  • How is cloud computing changing what the business expects from IT?
  • Why aren't companies moving faster to cloud computing?
  • What new opportunities or challenges is cloud creating for service providers or MSPs?
  • What is CA Technologies goal for cloud computing?

 

 

For a bit of background on Adam, he's been with the company since 1998. Most recently, as GM of the Recovery Management and Data Modeling business he led the turnaround of the ARCserve and ERwin product lines.  Under Adam's leadership, ARCserve earned more than 30 product accolades and awards, and as a result of his efforts, he has been recognized as a Channel Chief for the last two years by CRN magazine.

Prior to this, Adam served in several leadership roles including vice president of global channel strategy and partnerships.  He also managed the global OEM division, the ERwin channel sales division and the inside channel sales organization.

There's a lot of activity happening here at CA Technologies as part of our commitment to the cloud.  We're continuing to build and expand our strong team of experts, and I, for one, am excited to be a part of it.  Keep watching this space for more news from the team over the coming weeks.

 

Do you tweet? Follow @CA_Cloud for the latest news from the Cloud team. You can follow Christine at @cmneedles.

 

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By: Christine Needles
Christine Needles ( @cmneedles ) is a director of communications at CA Technologies, working with the Cloud Computing business. She is immersed in the world of B2B public relations and marketing communications, with 11 years of experience spanning several PR firms, until joining the communications team...
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Downsizing, Rightsizing, Cloudsizing?

Published: September 23 2010, 02:28 PM | no comments
by CA Community

Will today's data center follow yesterday's mainframe?

Many hypes in IT are just the same old idea, launched again, but with better technology and under a new name.  Who remembers Larry's original network computer? And who is just about to buy one, but now based on Android or iOS4? Similarly, we could say for the data center: "The Data Center is dead, long live the Virtual Data Center". The danger of this approach is that we treat the virtual data center just like any new type of infrastructure and simply rehost our existing applications by moving them from physical to virtual machines (P2V). Just as we rehosted our applications from mainframes to minicomputers in the days of downsizing.  

But if we only "rehost", we will miss out big time on the potential benefits of virtualization: just cost and energy reductions, but also business and IT agility, management efficiency, market responsiveness and service improvements. And there are several warning signs that this exactly what is happening.  The first warning sign came from David Linthicum who signaled that "Bowing to IT demands, cloud providers move to reserved instances". In that article he showed how Amazon "users can make a one-time, up-front payment to reserve a database instance in a specific region for either one or three years."  Upfront payment? Specific location? 3 years? Sounds pretty much like buying a server to me. Now David saw it as a necessary evil to get "reluctant enterprises over the cloud fence", but to me it was a first signal that traditional behavior was making it across to a new type of infrastructure.

This week this was confirmed in "Despite the promise of cloud, are we treating virtual servers like physical ones?" a blog by my colleague Jay Fry. He picked up on that fact that - according to recent market and vendor numbers - virtual servers at leading cloud servers are getting bigger and are used for significantly longer periods.  Now "longer" is a relative term, I remember telling my (sales) manager that sales cycles were getting longer, after which he pointed out that if my customers never bought, the sales cycle would become infinitely long. Same here, if a workload is loaded on cloud servers but never removed, you get what our friends at VMware call the "Hotel California Syndrome" ( "You can checkout any time you like, but you can never leave!" ). As a result, the use of the cloud becomes similar to leasing hardware. You don't own it, but you are still solely responsible for the usage. And as Jay points out in his blog, that was never the point of cloud computing, it was all about sharing and elasticity.

More serious is that this type of simple rehosting does not add any value for the users. Users never cared whether something ran in the back on a mainframe or a mini, and likewise they won't care whether it runs on a physical box, a virtual box or even a shoebox. What they care about is ease of use, flexibility, connectability, scalabilty, functionality and cost (and probably in that order). Traditional downsizing was often done purely for cost reasons, and initially the savings were quite considerable. So considerable that many started to declare the mainframe dead, a rumor that turned out to be greatly exaggerated. Pretty soon "the mainframe" reinvented itself and became more efficient, more connectable, more flexible and as a result greatly reduced its cost per transaction (the only cost that counts). Funnily enough we already see the same thing happening with data centers, under the name "private cloud" they are rapidly becoming more efficient, flexible, scalable, etc. Let's face it, you could say that a private cloud is basically a data center with a fancy name, it is no more elastic or shared than leased servers. You're still limited by your available resources. (Which, BTW, does not mean in cannot be a lot more agile, scalable and cost effective than a traditional data center.)

The big question I have is whether the data center will follow the mainframe with regard to new applications. The rejuvenation of the mainframe stopped the further rehosting of applications to minis (also because the remaining applications were the biggest and most complex ones left). But nobody implemented new applications on their mainframe anymore. New applications by default were installed on (Unix or Windows) minis. Minis, which by that time were as big and as fast (and as expensive) as the modernized mainframes. And software vendors like SAP were even bringing out their new applications (SAP R3) exclusively for the new platform, even if they had been extremely successful on the old platform with R2. I guess you see where I am going. Several software vendors are now building their new applications exclusively for the cloud.

Will the traditional data center share the same fate and get more efficient at what it runs today, but not see many new applications enter its doors anymore? Now, it is early days. Cloud is just getting started (think of the era of PDP computers).  But pretty soon some vendor or group of vendors will coin the term "Open Cloud" (remember the Open Systems scam) and that will be the end of it.

Now, sure, some applications will not be cloud-suitable, just like some applications still run on mainframes, despite their owners attempted to rehost them roughly every other year during the past decade.  Many finally gave up, it was too hard and too complex, and outsourced them altogether. Funnily (or sadly) enough we see a similar phenomena around virtualization; we call it virtual stall. After virtualizing about 35% of the servers, many virtualization initiatives stop. After that, it becomes too hard and too complex. Now there may be some applications not suitable for virtualization, but I am sure it is not 65%, it might be 10% (similar to what we saw in mainframes).

The reason these initiatives stall are varied. An important reason is complexity. A distributed data center is light years more complex than any mainframe and adding virtualization adds even more complexity. But that does not mean it cannot be done. Today cars are also light years more complex than a Model T Ford, yet today's mature garages manage to run and maintain them more reliably and more (fuel) efficiently. Maturity being the key word here, using a virtualization maturity model, IT departments can get the complexity under control and reap the benefits of an almost fully virtualized data center. And don't underestimate the true benefit of that, even if we add all new applications exclusively to the cloud, it will be decades before the majority of a modern organizations applications will be running there.  We call these applications affectionately our legacy or installed base, it was not built overnight and for sure it won't disappear overnight either.

Now we mentioned a lot of hardware in this blog, while I normally only talk about software. But while on the topic, it is funny to see how two non-traditional platforms are rapidly making in-roads into the traditional data center, potentially replacing the traditional incumbents and getting an unusual enthusiastic reception by their users (see links). One is the Cisco UCS platform, designed from the ground up to run virtual workloads (user review). The other one - surprise, surprise - is the next generation ... mainframe (review).  It's designed around the fastest CPU on the market today, and it is gunning to become the backbone for loads and loads of distributed servers, currently for Linux and AIX, but soon also for other platforms.  So even if today's data center may be past its Prime (pun intended) soon, it will be a cool place to live and work (and I don't mean because of the air-conditioning).

This blog originally appeared as a column at ITSMportal. Do you tweet? Follow @GregorPetri on Twitter.

*Image used under CCL courtesy of Phil Hollenback.

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By: CA Community
CA Community is the blog manager’s account used to post general updates and news items.
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Thinking Outside the Cloud-in-a-Box

Published: September 21 2010, 03:59 PM | no comments
by Jeffrey Abbott

I've been tracking some industry offerings around these "cloud-in-a-box" packages that claim to provide plug-and-play cloud computing (such as this recent announcement). They offer limited combinations of hardware (servers, switches, network fabric, and storage) and software (virtualization, OS, and importantly... management tools), and they come pre-assembled, each in a shiny package with blinking lights and a red bow. And if you run out of cloud, buy another box and park it next to your first, and then you'll have twice the cloud. What's not to like?

At first glance, this idea would appeal to any deep-pocketed enterprise or service provider that is seeking to realize the benefits of cloud computing while maintaining direct control over the physical infrastructure (what's being called a private cloud). Certainly, the "pre-assembled" nature of cloud-in-a-box makes things attractive (Spoiler Alert: They don't come in one box like the one you saw on the tradeshow floor. They come in many pieces as if the parts of a data center showed up on a truck.)

And, from a vendor standpoint, offering these pre-configured clouds, in several different sizes, simplifies the sales, support, engineering, and fulfillment processes by reducing the number of potential configurations that are available for purchase.

But I also see some issues with this model that make me wonder if the cloud-in-a-box approach is going to take off. First, these things are expensive. Justifying the cost will be challenging for anyone but the largest telcos and service providers. And related to this, IT has multiple buying centers. There is the server guy, the network guy, the storage guy, the virtualization guy, the application guy, etc. How often do these people get in the same room and say "Hey, we all just ran out of resources at the same time. Let's all get together, pool our budgets and buy something that will collectively meet all our needs!"

And beyond the issue navigating corporate politics to agree on buying one of these, the bigger question is "Are they the right solution for the customers - and the vendors who are trying to sell them?" Per usual, I have doubts.

Customers know what they want. Or at least they think they do. And every customer has different priorities and criteria. Well, with this cloud-in-a-box model, customers get very few choices and vendors will be unwilling, or unequipped to handle alterations. The management software these boxes use to provide cloud-like services, are only built to run on the short list of pre-set configurations and alterations have not been tested. Making an alteration would reduce your cloud in-a-box to a very expensive pile of hardware.

Likewise, from the vendor point of view, customers will always want a customized solution. Will the vendor sales people learn to say "No changes!" to their high profile customers? Of course not, they'll run to the engineering team and say "What would it take for us to make our cloud-in-a-box work with alteration A, B, and C. This could be a BIG win for us! All hands on deck!" And there goes the roadmap. Sound familiar?

Finally, let's say a customer rallies the troops and goes ahead and buys one of these and it works. One of the known attributes of cloud is elasticity. So yes, they could buy another box if they need more capacity. But if the customer wants to manage their greater pool of resources, including the rest of their IT infrastructure alongside public cloud resources, will the cloud-in-a-box play along? Today, I don't think so. As time goes on... maybe? But will the vendor and customer business challenges of clouds-in-boxes crush the idea before all that integration work happens? I'd love to hear your thoughts.

*Image used under CCL, courtesy of Sheldon Wood.

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By: Jeffrey Abbott
Jeffrey Abbott ( @JeffreyAbbott ) is a Senior Product Marketing Manager for Cloud Commons at CA Technologies. In this role, Jeff focuses on industry trends and IT management challenges to position the company’s cloud solutions to viable market segments. When he’s not thinking about clouds, Jeff is often...
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Despite the promise of cloud, are we treating virtual servers like physical ones?

Published: September 20 2010, 10:26 AM | 4 Comment(s)
by Jay Fry

RightScale had some great data about usage of Amazon EC2 recently that described how cloud computing is evolving, or at least how their portion of that business is progressing. At first glance, it certainly sounds as if things are maturing nicely.

However, a couple things they reported caused me to question whether this trend is as rosy as it seems initially, or if IT is actually falling into a bit of a trap in the way it's starting to use the public cloud. I’ll explain:

Cloud servers are increasing in quantity, getting bigger, and living longer, but…

The RightScale data showed that comparing June 2009 with June 2010, there are now more customers using their service and each of those customers are launching more and more EC2 servers. (I did see a contradictory comment about this from Antonio Piraino of Tier1 Research, but I’ll take the RightScale info at face value for the moment.)

Not only have the number of cloud customers increased, but customers are also using bigger servers (12% used “extra large” server sizes last June, jumping up to 56% this June) and using those servers longer (3.3% of servers were running after 30 days in June 2009, 6.3% did so this June).

CTO Thorsten von Eicken acknowledged in his post that “of course this is not an exact science because some production server arrays grow and shrink on a daily basis and some test servers are left running all the time.” However, he concluded that there is a “clear trend that shows a continued move of business critical computing to the cloud.”

These data points, and the commentary around them, were interesting enough to catch the attention of folks like analyst James Staten from Forrester and CNET blogger James Urquhart on Twitter, and 
Ben Kepes from GigaOM picked it up as well. IDC analyst Matt Eastwood "knowing a thing or two about the server market" (as he said) was intrigued by the thread about the growing & aging of cloud servers, too, noting that average sales prices (ASPs) are rising.

Matt's comments especially got me thinking about about what parallels the usage of cloud servers might have with the way the on-premise, physical server market progressed. If people are starting to use cloud servers longer, perhaps IT is doing what they do on physical boxes inside their four walls -- moving more constant, permanent workloads to those servers.

Sounds like proof that cloud computing is gaining traction, right? Sure, but it cause me to ask this question:

As cloud computing matures, will "rented" server usage in the cloud start to follow the usage pattern of "owned," on-premise server usage?

And, more specifically:

Despite all the promises of cloud computing, are we actually just treating virtual servers in the cloud like physical ones? Are we simply using cloud computing as another type of static outsourcing?

One potential explanation for the RightScale numbers is that we are simply in the early stages of this market and we in IT operations are doing what we know best in this new environment. In other words, now that some companies have tried using the public cloud (in this particular case, Amazon EC2) for short-term testing and development projects, they’ve moved some more “production”-style workloads to the cloud. They’re transplanting what they know into a new environment that on the surface seems to be cheaper.

These production apps, instead of being the apps that folks such as 
Joe Weinman from AT&T described in his Cloudonomics posts as being ideal for the cloud because of their highly variable usage patterns, have very steady demand. This, after all, matches the increase in longer-running servers that von Eicken wrote about.

And that seems like a bad thing to me.

Why?

Because moving applications that have relatively steady, consistent workloads to the cloud means that customers are missing one of the most important benefits of cloud computing: elasticity. 

Elasticity is the component that makes a cloud architecture fundamentally different from just an outsourced application. It is also the component of the cloud computing concept that can have the most profound economic effect on an IT budget and, in the end, a company’s business. If you only pay for what you use and can handle big swings in demand by having additional compute resources automatically provisioned when required and decommissioned when not, you don’t need those resources sitting around doing nothing the rest of the time. Regardless of whether they are on-premise or in the cloud.

In fact, this ability to automatically add and subtract the computing resources that an application needs has been a bit of a Holy Grail for a while. It’s at the heart of Gartner’s real-time infrastructure concept and other descriptions of how infrastructure is evolving to more closely match your business.

Except that maybe the data say that it isn’t what’s actually happening.

Falling into a V=P trap?

My advice for companies trying out cloud-based services of any sort is to think about what they want out of this. Don’t fall into a V=P trap: that is, don’t think of virtual servers and physical servers the same way.

Separating servers from hardware by making them virtual, and then relocating them anywhere and everywhere into the cloud gives you new possibilities. The time, effort, and knowledge it’s going to take to simply outsource an application may seem worth it in the short term, but many of the public cloud’s benefits are simply not going to materialize if you stop there. Lower cost is probably one of those. Over the long haul a steady-state app may not actually benefit from using a public cloud. The math is the math: be sure you’ve figured out your reasoning and end game before agreeing to pay month after month after month.

Instead, I’d suggest looking for applications in need of different requirements, things you could not get from the part of your infrastructure that's siloed and static today. Even if it is being run by someone else. Definitely take a peek at 
the math that Joe Weinman did on the industry’s behalf or other sources as you are deciding.

Of course, who am I to argue with what customers are actually doing?

It may turn out that people aren’t actually moving production or constant-workload apps at all. There may be an as-yet-undescribed reason for what RightScale’s data show, or a still-to-be-explained use case that we’re missing.

And if there is, I'm eager to hear it. We should all be flexible and, well, elastic enough to accept that explanation, too.

 

This blog is cross-posted at Data Center Dialog. Do you tweet? Follow @jayfry3 on Twitter.

 

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By: Jay Fry
Jay Fry is vice president of marketing, Cloud Computing, at CA Technologies. He has over 20 years of experience in marketing and management for innovative enterprise software companies. Prior to CA, Jay was vice president of marketing at cloud computing start-up Cassatt and founded the marketing department...
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Open Virtual Format (OVF) Becomes an ANSI Standard

Published: September 15 2010, 10:30 AM | 2 Comment(s)
by Marvin Waschke

I love the Zen question "What is the sound of one hand clapping?" and today I have two answers. The first is "A published standard that no one follows."  The second is more subtle: "A standard that everyone follows, but no one knows what it says."

For a standard to work, there must be both users who follow the standard and a standards body to codify the standard.  In the Amazon EC2 API, we have lots of users, but no standards body. I mentioned in my last blog that James Urquhart was concerned that EC2 is specific to Amazon and only supports features available from the Amazon site. That's a good point. Will Amazon ever include support in EC2 for a feature only offered by its competitors? A competitor with a new feature has to come up with their own API, and woe to the developer who uses that bit of API with the wrong vendor. In a fast-moving space where competing providers add new features every month, those new pieces of API can quickly become chaotic. A standards body is neutral ground, where representatives from all the players can get together to suppress the chaos, promoting fair and vigorous competition.

OVF and a Standard's Progress

There is no open standard for cloud APIs, but there is a standard for describing virtual systems. I blogged about the Open Virtual Format (OVF) and its role in cloud standards a few weeks ago. On August 31st, OVF became an ANSI standard. This was an important step, and it illustrates the progression that a standard can follow.

OVF began as a proprietary format that was offered to the DMTF (aka, the Distributed Management Task Force). The DMTF convened a group of vendors and experts who examined, edited, and expanded the proprietary format. The result was a ratified industry standard. OVF is owned and controlled by the membership of the DMTF, not a single vendor.  A single vendor, or small group of vendors, cannot change the standard without the agreement of the rest of the organization and the DMTF ensures that the standard is widely available and unambiguous. The DMTF also sees to it that the standard is periodically revised, but does not change capriciously.

The next step for a standard is to attain higher levels of accreditation.  In the United States, the American National Standards Institute (ANSI) is the national accreditation body. It is not a governmental agency, although government agencies, such as the Department of Defense, are members, along with corporations, engineering societies, and others. To accept OVF, an ANSI board determined that the OVF development process was open and rigorous enough for an ANSI standard.

Acceptance as an ANSI standard is a big deal. Most of the important players in the IT industry are members of the DMTF, but ANSI represents the entire country. In many countries, an organization like ANSI would be a government agency. The OVF standard version 1.1 was accepted by the ANSI accreditation board about a year and a half after it was released by the DMTF. ANSI accreditation means that OVF standard was developed with the same rigor as the standards that make it possible for you to buy a bolt at Home Depot and a nut at Lowes and never doubt that the two will fit together perfectly.

There is one step left for OVF: for it to become an international standard. This would occur in the form of the International Standards Organization/International Electrotechnical Commission (ISO/IEC). Although the DMTF has members from all over the world, it is recognized primarily in the United States. ISO/IEC is the recognized international standards body and its sanction would give the OVF international status.

*Photo used under CCL courtesy of Kevin Flanagan.

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By: Marvin Waschke
Marv Waschke is a senior principal architect at CA Technologies. He has represented CA Technologies in several standards groups including the Cloud Management Working Group and Configuration Management Database Federation working groups of the Distributed Management Task Force (DMTF). He is also a member...
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